BUBULLDOG
Fictitious project
To mark the launch of its new “Bubulldog” drink, Lille micro-brewery “Brique House” wanted to create a visual for its can. Wishing to distinguish this new drink from their usual range, they asked us to take advantage of the can’s circular format to create a visual that could be read over and over again.
There were several reasons why I wanted to go for an offbeat approach. On the one hand, “BUBULL” is reminiscent of an alcoholic. On the other hand, “BULLDOG” refers to a large dog which, in the imagination, is rather ferocious. So what could be better than to make him look like he’s come home from a party “a little too happy”?
